(a-nom-a-lous)
deviating from the general rule
or the usual type, an irregularity.


Anomalous is a creative studio, event space and collective.

Born from the challenges of independent freelance work we are a family of multidisciplinary creatives that encompass general practitioners alongside deep specialists. Our collective approach finds solutions through research, design and production. 

Anomalous Space is our home for creativity and collaboration, a flexible environment available to hire for your next shoot, workshop, presentation, meeting, pop up, film location or social event.  

We are Anomalous. Are you?

 

34-38 Pentonville Rd, London, N1 9HF+44 (0)20 7837 3025info@anomalous.co.uk
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© 2020 Anomalous Collective Ltd - Est 2010Registered in England and Wales under company number 10322014Registered Office: 71-75 Shelton Street, London, WC2H 9JQ
Events Immersive Experience Design
Visuals Media Content Creation
Sounds Expressive Audio Adventures
Space Collaborative Meeting Environment
Client: Bacardi

Bacardi Beginnings

Role: Creative Direction, event documentation, visual production and live performance.

Brief: Create and produce an immersive visual environment for Bacardi Beginnings live show events.

Response: Bacardi Beginnings was a music initiative and mentoring scheme created to celebrate Bacardi’s 150th anniversary. In its second year, the initiative launched a two part musical event streamed live on Radio 1. Hosted at The Vaults in London the first event brought British hip hop act Rudimental and singer/songwriter Bipolar Sunshine together to write, record, mix, master and perform a track created in 24hrs. Supporting the live performance Anomalous constructed large LED walls to immerse the audience and stage with motion graphic visuals and Bacardi branded content.

Event two was hosted at London’s The Vinyl Factory and challenged singer/songwriters Kele Okereke (Bloc Party) & Bobbie Gordon to create a single to be printed live at the event on the world’s first 3D vinyl printer that featured designs by Studio Kate Moross. Supporting the live performance Anomalous designed and programmed the visual stage set up alongside projections mapped onto 6ft high sculpted Technics Record decks.

Outcome: Bespoke animated motion graphics, set design, lighting set up and live performance to over 2000 event attendees.

Bacardi Beginnings really does offer a new way for artists to release music and to showcase themselves. Showing the creative process of how two artists can come together to collaborate on a track and then putting it straight out is an exciting innovation for the industry as people get to feel more involved with artists 

Bipolar Sunshine - Musician
34-38 Pentonville Rd, London, N1 9HF+44 (0)20 7837 3025info@anomalous.co.uk
Terms and Conditions Privacy Policy
© 2020 Anomalous Collective Ltd - Est 2010Registered in England and Wales under company number 10322014Registered Office: 71-75 Shelton Street, London, WC2H 9JQ