Bacardi Beginnings was a music initiative created to celebrate Bacardi’s 150th anniversary. It nurtured new musical talent through a mentoring scheme with established musicians. In its second year, the initiative launched a three part event series for which Anomalous were commissioned to create custom motion graphics, bespoke immersive stage sets and live VJ performances.
In an exciting 24hr challenge, celebrated British hip hop act Rudimental and singer/songwriter Bipolar Sunshine wrote, recorded, mixed, mastered and performed a brand new track which was played live for the first time at the first Bacardi Beginnings event at the Vaults in London while being streamed live on Radio 1.
For this activation Anomalous constructed immersive LED walls that surrounded the audience and provided the main stage backdrop. Our VJs performed across screens using bespoke animated motion graphics and lighting set ups to create an engaging audio visual experience for the 1400 strong audience.
For the next stage of the initiative, singer/songwriter Kele Okereke (Bloc Party) & Bobbie Gordon teamed up to produce a track via the world’s first 3D printed vinyl record store, with limited edition single sleeves designed by Kate Moross. This was the first time a full length track had ever been printed using 3D printing technology, with all proceeds donated to the Nordoff Robbins foundation.
Held at The Vinyl Factory, Anomalous created a set of visual backdrops to celebrate and symbolise the 3D printing revolution. Creating 6ft replica Technics decks that flanked the central LED wall behind the stage, custom visuals were projection mapped to create a sense of movement and dynamism. Whilst Kele and Bobby performed their new track ‘Down Boy’ vinyl copies were created live on the 3D printer in front of 250 attendees.