Role: Direction, cinematography.
Brief: Behind the scenes footage of the Jaguar XE advertising video.
Response: The Jaguar XE ‘Blow Away The Grey’ used state of the art filming techniques to showcase the exceptional design of the car. The behind the scenes film highlighted not only the slick nature of the machine but also the work that goes into effectively showing that luxury on screen.
Outcome: Promotional ‘teaser’ campaign video