Let’s Play Festival
Role: Content programming and event management.
Brief: Promote the newly developed Coal Drops Yard to families.
Response: Alongside regular Kings Cross estate fitness activities such as MW5 fitness and KX Play, Anomalous brought in arts and crafts workshops, chalk pavement art, bubble shows, circus acts, sing-a-long bands, storytelling and film screenings for kids of all ages. Working with client Argent Related in-house events team we facilitated panel discussions from Mothers Meeting, amazing Slime London workshops and ticketed art classes from STORE STORE.
Outcome: A nine day program of events and activities spread across the Kings Cross Estate that encouraged a 25% uplift in footfall and entertained an average of 500 children a day.