Let’s Play Festival
To entice people into the newly developed Coal Drops Yard over schools half-term, Anomalous produced a nine day program of events and activities for families to enjoy.
Alongside with regular Kings Cross estate activities such as MW5 fitness and KX Play, we brought in arts and crafts workshops, chalk pavement art, bubble shows, circus acts, sing-a-long bands, story telling and film screenings for kids of all ages. We also worked with client Argent Related in house events team to facilitate panel discussions from Mothers Meeting and amazing slime workshops and ticketed art classes from STORE Store.
The week proved to be a great success with an average 25% uplift in footfall and entertaining an average 500 children a day.