(a-nom-a-lous)
deviating from the general rule
or the usual type, an irregularity.

 

Anomalous was born from the challenges of independent freelance work. We are a family of multidisciplinary creatives.

Encompassing general practitioners alongside deep specialists our collective approach finds solutions through research, design, concept development and production. 

Anomalous Space is our home for creativity and collaboration, a flexible environment available to hire for your next workshop, presentation, meeting or event.  

We are Anomalous. Are you?

 

Client: Mac Cosmetics

MAC Cosmetics

To promote the launch of MAC Cosmetics Kaleidoscope range at renowned London department store Harrods, Anomalous conceived and created a fun and innovative way for consumers to visualise and interact with the product range display.

The brands promotional material and logos were deconstructed and digitally rebuilt to provide bespoke motion graphics for the custom created displays scattered throughout Harrods store. Adding an interactive element, a custom iPad application was created for the Kaleidoscope launch party, allowing customers to trigger and manipulate the on-screen graphic visuals live.

Adding to the experience Anomalous Sounds provided a live in-store DJ performance to help bring the visual campaign to life .

 

Anomalous provided a unique and interactive way for our customers to interact with the new products. Alongside the successful launch party their bespoke visuals were displayed across screens throughout the core Harrods window display, atop the escalators and within the Fashion Lab area itself. We were delighted with the response to these enticing visual constructions.

Emma Koch, MAC