Role: Creative direction, production, technical delivery.
Brief: Provide audio visual content for the launch of MAC Cosmetics Kaleidoscope range at Harrods Fashion Lab.
Response: In order to create a fun and innovative way to visualise the product, a custom iPad application was created to allow customers to trigger and control on-screen motion graphics. Made from the deconstructed Kaleidoscope logo, these graphics featured on screens across the Fashion lab display launch and extended campaign across Harrods window displays.
Outcome: Interactive multi-screen audio visual content creation, production and installation.