Nestle Grain Trail
PR agency One Green Bean asked Anomalous to create an immersive visual and sensory experience for Nestle Breakfast Cereals that chronicled the life of popular cereal brand Cheerios.
The exclusive influencer event included audio, visual, sensory and guided live elements to transport 25 guests from the heart of London to a countryside filled with golden wheat fields.
Hosting by Ugly Duck, the audio/visual team created a bespoke projection mapped video design using Panasonic 20k laser projectors to augment client content onto the 9x4m screens.
Using disguise gx2 media servers, dmx programming and time-code, programmed lighting effects were used to simulate dappled sunlight, scent triggers and wind machines to create a truly unique 'phygital' experience.
After their journey attendees enjoyed breakfast with nutrition experts while learning more about the ingredients in their bowls.
A final tutorial on creating the perfect flat lay image and stop motion content was lead by creative agency Fresh Heather.