Nestle Grain Trail
Role: Location scout, art direction and production
Brief: Produce an immersive sensory experience for Nestle Breakfast Cereals chronicling the life of popular cereal brand Cheerios.
Response: In order to create a rustic farm feel we sourced a venue in Central London with huge wood beams and floors to transform into an imaginary wheat field. Guests were treated to a cycle ride through the fields of France with projection mapped visuals explaining the cereal journey from grain to bowl. To add to the immersive nature we produced a bespoke interactive system that triggered lighting effects, scents, heat and wind to create a truly unique 4D experience.
After their journey attendees enjoyed breakfast supplied by Jimmy’s while learning about the ingredients in their bowls from nutrition experts. A tutorial on creating the perfect flat lay image and stop motion content was then led by creative agency Fresh Heather.
Outcome: Exclusive event attended by 25 top health and wellness influencers / journalists from across Europe.