(a-nom-a-lous)
deviating from the general rule
or the usual type, an irregularity.

 

Anomalous was born from the challenges of independent freelance work. We are a family of multidisciplinary creatives.

Encompassing general practitioners alongside deep specialists our collective approach finds solutions through research, design, concept development and production. 

Anomalous Space is our home for creativity and collaboration, a flexible environment available to hire for your next workshop, presentation, meeting or event.  

We are Anomalous. Are you?

 

Client: Nestle Breakfast Cereals

Nestle Grain Trail

PR agency One Green Bean asked Anomalous to create an immersive visual and sensory experience for Nestle Breakfast Cereals that chronicled the life of popular cereal brand Cheerios.

The exclusive influencer event included audio, visual, sensory and guided live elements to transport 25 guests from the heart of London to a countryside filled with golden wheat fields.

Hosting by Ugly Duck, the audio/visual team created a bespoke projection mapped video design using Panasonic 20k laser projectors to augment client content onto the 9x4m screens.
Using disguise gx2 media servers, dmx programming and time-code, programmed lighting effects were used to simulate dappled sunlight, scent triggers and wind machines to create a truly unique 'phygital' experience.

After their journey attendees enjoyed breakfast with nutrition experts while learning more about the ingredients in their bowls.
A final tutorial on creating the perfect flat lay image and stop motion content was lead by creative agency Fresh Heather.

 

 

 We worked with Anomalous on an immersive media experience for Nestle Breakfast Cereals and it was an absolute pleasure. The event featured an immersive bike ride through the Nestle Cereal journey from field to bowl, with complicated build and technical elements including smells, winds, sounds and visions to truly put the guests in the heart of the experience – Abbi pulled it off from start to finish. Her industry connections, hard work and commitment were a joy.

Sariyah Jalaluddin, One Green Bean