deviating from the general rule
or the usual type, an irregularity.


Anomalous was born from the challenges of independent freelance work. We are a family of multidisciplinary creatives.

Encompassing general practitioners alongside deep specialists our collective approach finds solutions through research, design, concept development and production. 

Anomalous Space is our home for creativity and collaboration, a flexible environment available to hire for your next workshop, presentation, meeting or event.  

We are Anomalous. Are you?


Client: Versace

Versus Versace

Role: Art direction and video content creation

Brief: Versus Versace wanted to bring attention to their live streamed catwalk show at London Fashion Week while also highlighting their bold and colourful new style.

Response: Working closely with the marketing team, stage crew and catwalk models we focused on the youthful energy and manifesto of ‘real attitude for a fresh generation’ to create bespoke pre-show animations and post-show content for the brand. 

Outcome: 3 x custom animated social media videos, 1 x behind the scenes video, 15 x model look social media videos, 1 x retail video

This collection is getting back to my original Versus girl.
She’s a bad girl, a rebel. She breaks rules.

Donatella Versace