Role: Art direction and video content creation

Brief: Bring attention to the London Fashion Week live streamed catwalk show, highlighting the collections bold and colourful new graphic style.

Response: Working closely with Versus team we focused on the youthful energy and manifesto of ‘real attitude for a fresh generation’ to create bespoke pre-show animations and post-show content for the brand. 

Outcome: 3 x custom animated social media videos, 1 x behind the scenes video, 15 x model look social media videos, 1 x retail video

  • Concept & Production: Anomalous

    Art Direction: Nova Dando

    Videographers: Antony Price / Eleonora Cecchini / Melodie Roulaud

    Editor: Elva Rodriguez

“This collection is getting back to my original Versus girl. She’s a rebel. She breaks rules.”

Donatella Versace

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