Role: Art direction and video content creation
Brief: Bring attention to the London Fashion Week live streamed catwalk show, highlighting the collections bold and colourful new graphic style.
Response: Working closely with Versus team we focused on the youthful energy and manifesto of ‘real attitude for a fresh generation’ to create bespoke pre-show animations and post-show content for the brand.
Outcome: 3 x custom animated social media videos, 1 x behind the scenes video, 15 x model look social media videos, 1 x retail video
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Concept & Production: Anomalous
Art Direction: Nova Dando
Videographers: Antony Price / Eleonora Cecchini / Melodie Roulaud
Editor: Elva Rodriguez