OUR STORY
Sam and Antony have known each other for a long time, having come up together in the world of fashion photography and commercial production — shooting, creating, and delivering work for some of the industry’s biggest names.
But somewhere between the briefs and the billing cycles, they started wanting something else: a place that felt like theirs. Something real — earthy, tangible, and alive with people.
The idea was simple. Take everything they had learned working in corporate spaces — the discipline, the craft, the networks — and use it to build something that gave back. A space where communities can meet, grow, and create together.
That’s where Anomalous was born.
“Corporate experience. Community heart.”
We are Anomalous.
Are you?
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People walk through the door and almost always say the same thing: there's nowhere quite like this. They're right — and it turns out, there never has been.
The Georgian townhouse at 34–38 Pentonville Road has been home to inventors, craftspeople and creatives since the 1850s. In 1859, master cabinet maker George Betjemann moved his family and his entire workshop into number 36 — and the building's reputation for ingenious making began in earnest. By 1871 the business had expanded into number 38 next door, employing over 119 skilled craftsmen and producing some of the most technically brilliant luxury objects of the Victorian age: self-opening jewellery boxes, mechanical writing desks, and the invention that made the family name — the Tantalus, a lockable decanter stand designed to keep servants and younger sons away from the whisky, patented in 1881.
The Betjemanns were prolific inventors, exhibiting at the International Exhibition of 1862 and the Paris Exposition of 1867. Their telegraphic address was simply "Betjemann, London" — that's how well-known they were. The family connection to the building ran deep enough to echo down generations: John Betjemann, who worked at these very premises, was grandfather to the poet laureate Sir John Betjeman, who later immortalised the family business in his autobiography, writing of the Tantalus as the source of the family fortune.
The business closed in 1939, and since then the building has lived many lives. It sits between the cultural energy of King’s Cross and the creative hub of Shoreditch and Old Street — two minutes from Angel station, on a road that also happens to be a Monopoly square.
For much of that time, the building was split into separate spaces. Now is the first time since then it has been brought back together as one whole building.
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A rhizomatic plant has no defined boundary — it is a mass of roots sharing knowledge across an interconnected network of semi-independent nodes, each capable of growing on its own, yet supported by the wider collective. That's us.
We work with corporate brands and institutions to stay grounded and financially sustainable — which in turn lets us provide space, support and real opportunity for freelance creatives, charities, under-represented communities and independent small businesses, through the Anomalous Social Club (ASC).
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We begin with questions and end with questions
We favour creative collaboration over independent work
We produce environments that encourage multi-sensory experiences and education
We value conversation as a vital component of reflective and reflexive practice
We propose disruption in preference to conformity
We advocate fluidity as opposed to stasis
We believe knowledge is a product of active participation
We cultivate relationships for cross pollination and concept development
We support freelance creativity and community building.
OUR TEAM
Our core team has collectively worked in the creative, education and hospitality sectors for over 20 years.
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Antony is a DJ, electronic music obsessive and bookworm with a research interest in nostalgia, club culture and archival practices. A born and bred East Londoner he has a professional background in photography, video, design, graphic media, production and music curation. Antony has worked in education for 20+ years at UAL’s London College of Fashion and is Course Leader for BA Creative Direction for Fashion.
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Sam is a tree hugging, food loving, handyman with a big heart, dark soul and deep love of dub, reggae and bass music. A born and bred West Londoner he's an experienced photographer, videographer, live performance VJ, selector and an avid record collector. Sam is a natural born problem solver; drawing on his neurodiversity as a strength while utilising a range of permaculture approaches to come up with solutions for radical change.
With values that focus on connection and positive change, we facilitate the production process so that you can focus on what truly matters; making memorable experiences for your team, family or friends.
COLLECTIVE
Our collective members are experienced well being practitioners.
Together we combine our knowledge and deep specialisms to enhance and build bespoke experiences for our clients.
If you’d like to learn more about our approach or offerings get in touch for options.
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Dan is our in-house psychotherapist who’s practice is rooted in in a belief in empathy, human connection and the wisdom of the body. He has an MA in Integrative Psychotherapy and resonates most with the Reichian modality (after Wilhelm Reich). He continues to train as a post-graduate in Somatic Psychology focusing on body & breathe to encourage deeper insight and meaningful change.
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Philip is a sound therapist and classically trained pianist. After teaching music for twenty years he changed his focus to delve into the therapeutic and healing aspects of sound. He embraces the limitless potential of sound, paving the way for new narratives, transformative experiences, and a deeper understanding of ourselves and the world around us.
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Dr. Stephanie Minchin is a Clinical Psychologist, Yoga Therapist and Yoga Teacher with over 15 years of experience working in mental health. She is founder of The House of Yoga Psychology which integrates yoga and psychology for personal healing, professional development, training and education.
Anomalous Space Ltd is registered in England and Wales under company number 10322014 at registered office: 71-75 Shelton Street, London, WC2H 9JQ

